Shaily Shah

Shreeman

schelley — Wed, 01 Aug 2012 22:02:43 +0000

Moksh Zip

schelley — Tue, 01 May 2012 00:35:59 +0000

Moksh Zip—Website Design
The client wanted this site in sync with the launch of Moksh Zip, the prêt version of Moksh, the fitness centre. Their clientele consisted of sophisticated and health conscious urbanites. Using a dark background made the slab serif typeface and the images look vibrant, while the logo colors– bright green and pink, became the eye candy of the website. Being content heavy, all the information on the site has been laid out with easy navigation and sections for the visitors and potential members.

www.mokshzip.com

ICFFI

schelley — Tue, 01 May 2012 00:34:15 +0000

International Children’s Film Festival India—Website Design
Designed the calendar, festival schedule and microsite for 17th International Children’s Film Festival of India. The background had been designed using different colors and patterns from the Golden Elephant Award logo. The simple design made it possible for us to showcase schedule and information without adding clutter.

www.cfsindia.org/festivals

Black Light

schelley — Tue, 01 May 2012 00:33:54 +0000

Black Light Designs—Identity
The concept behind the name of this graphic design studio was ‘to see the unobvious’. Black lights are ultraviolet lights that help you see what is unseen to the naked eye, hence the name. The logo used negative space for the letter ‘G’ and was designed to have an anaglyph effect. I designed a twitter background and created some gif animation for the Christmas activity.

Matsya Crafts

schelley — Tue, 01 May 2012 00:32:17 +0000

Matsya Crafts—Website Design
Doing justice to this small but growing company was a big challenge. I created a website which showed all the things that matsya stands for- their earthy and organic products, rural artisans, traditional Indian craft & culture, the services they offer and much more. Streamlining all these aspects, I created different motifs and icons which were a blend of all Indian art forms. Every page was designed differently using illustrations, copy and photographs to tell a story.

www.matsyacrafts.com

Flying Cursor

schelley — Tue, 01 May 2012 00:30:03 +0000

Flying Cursor—Stopmotion
This was an experimental film we worked on to announce different job openings in our company in a fun and interesting manner. We gathered different objects from our work place and created this simple stopmotion by photographing the type, editing the photographs and animating them on Adobe Premiere Pro.

Watch Video

Make Mumbai Safe

schelley — Tue, 01 May 2012 00:28:36 +0000

Make Mumbai Safe—Website Design
This is a campaign by Zicom to spread security awareness & to provide security solutions to the housing societies in Mumbai. My objective here was to follow the ‘Make Mumbai Safe’ offline campaign and design its microsite keeping the color & font consistent. The idea was to make people aware of the risks they face due to lack of security and directing them to join the campaign by taking a pledge. I used bold propaganda typefaces and prominent call to action directing visitors through the campaign.

www.makemumbaisafe.com

Glutton Publication

schelley — Tue, 01 May 2012 00:26:06 +0000

Glutton Publication
We created a notebook cover using pixel art derived from iconic Indian images for our publication house. Meant for art lovers and design professionals, the cover page was printed on a brown fine textured paper with tinted inside pages.

CFSI

schelley — Tue, 01 May 2012 00:24:03 +0000

Children’s Film Society, India—Website Design
Our goal was to redesign an existing site with a different content flow while keeping in mind the wide global audience. I designed the website and art directed the illustrations. I used minimal children elements and illustrations to stay away from the overly amateur look of the previous website.

www.cfsindia.org

Just Play

schelley — Tue, 01 May 2012 00:22:18 +0000

Just Play—Book Design
This guitar book was designed for Glenford D’ Mello, a musician, who wrote this book as an easy, step-by-step process to learn the basics of playing a guitar in ten days. My job was to make it visually simple for the guitar-learner. The client also wanted to include the history and information of well-known guitar gods in the world. A combination of images and copy, with alternating guitar-gods spreads succeeded in making the book a casual and fun read.

http://bit.ly/IcxwHU

8848 Sports

schelley — Tue, 01 May 2012 00:20:37 +0000

8848 Sports—Website Design
I was asked to redesign the website of 8848 sports, a sports marketing solutions company. Like a good overhaul, the site design had to be clear, elegant and functional while keeping in mind their global clientele.

www.8848sports.com

Gimme no reason

schelley — Tue, 01 May 2012 00:18:18 +0000

Gimme no reason—Branding
Gimme no reason is a city restaurant/bar that has enthusiastic, fun-loving people as its patrons. Live music bands and karaoke make the atmosphere
of the restaurant lively. As this was the flagship restaurant, the brand identity had to be created from scratch.

CEC

schelley — Tue, 01 May 2012 00:10:52 +0000

Carnival of e-Creativity—Website Design
Carnival of e-Creativity is a creative event held every year in India that showcases performances, presentations and screenings for creative practitioners visiting from all over the world. The website background is an image collage of previous events which provides a glimpse of the past speakers and artists. The design uses minimal graphic elements with rich yellow and black color using a modern typeface.