Reason: The standard of beauty is changing the face of Eastern Asia. Literally. The Western idea of what is beautiful has infiltrated Asian culture and influenced how women view themselves, making them feel unworthy, unlovable, and ugly.
Vision: To challenge standardized beauty norms portrayed by the media by letting people experience the result of extreme cosmetic surgery and allowing them to appreciate the uniqueness in their natural features.
Mission: To get young Asian women to change their perception of beauty by disregarding the monotony of the societal standards of beauty dictated by the media and get them to appreciate their unique and natural selves.